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Friday, June 18, 2021

Brand Dubai plans to redesign public parks across the emirate

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Brand Dubai, the creative arm of the Government of Dubai Media Office, and Dubai Municipality have announced a partnership to redesign public parks across the emirate to make them more engaging to visitors as creative, social and natural spaces.

The joint project falls within the framework of the Dubai 2040 Urban Master Plan launched by Vice President and Prime Minister of the UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum that lays out a comprehensive future map for sustainable urban development with the aim of making Dubai the world’s best city to live.

Aligned with the UAE’s vision for the next 50 years, the masterplan creates a development roadmap centred on enhancing the happiness and quality of life of citizens, residents and visitors.

Brand Dubai and Dubai Municipality will work closely with each other initially to develop a comprehensive conceptual framework and implementation plan for redesigning public parks to meet the current and future needs of the communities surrounding them.

The duo will also work to actively involve the community and creative talent in the redevelopment of the parks.

The joint park redesign project is aimed at promoting sustainable land use and enhance community well-being and happiness, both key aims of the 2040 Master Plan, said a top official.

Under the masterplan, green and recreational spaces and areas dedicated to public parks in Dubai are set to double in size to serve the projected growth in the number of residents and visitors,” stated Dawoud Al Hajri, Director General of Dubai Municipality.

“Through the partnership with Brand Dubai, we will develop and implement new public park designs that promote a deeper harmony between urban facilities and nature,” he noted.

“Aligned with the 2040 Urban Master Plan, the joint project also supports Dubai Municipality’s goal of constantly enhancing its parks and community facilities to ensure they meet the requirements of visitors from all segments of society,” added Al Hajri.

Mona Al Marri, Director General of the Government of Dubai Media Office, said: “Public parks are central to the life of communities across Dubai and our collaborative redesign project will serve as a catalyst for revitalising major neighborhoods, which in turn will enhance people’s wellbeing and their sense of connection with their society and natural environment.”

“Partnering with the municipality on this project is consistent with Brand Dubai’s objective of leading and contributing to initiatives to enhance Dubai’s ambience, create truly inclusive spaces and develop creatively inspiring urban environments,” she added.

 

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