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Monday, December 6, 2021

City welcomes the return of Dubai Summer Surprises, the annual shopping event

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The city is inviting the arrival of the yearly shopping event – Dubai Summer Surprises (DSS). This is the 24th year that this festival has occurred in Dubai.

Coordinated by Dubai Festivals and Retail Establishment (DFRE), the 2021 version of DSS will begin on Thursday, July 1 and will run until Saturday, September 4, 2021.

DSS will feature ten weeks of shopping, lodging, eating and diversion bargains at esteem summer rates.

“DSS is basically intended to oblige UAE inhabitants, who intend to remain here for the summer with their families,” said Ahmed Alkhaja, the CEO of Dubai Festivals and Retail Establishment at Dubai Tourism. “They are our need. Numerous inhabitants are remaining around with their family.”

“Dubai is prepared and safe to invite the entire world,” he said. “Consistently certain business sectors open and close, be that as it may, we are open. We have seen incredible improvement in tourist numbers. A lot of families from abroad will come and be important for DSS.”

This year, the summer event will begin when the shopping centers make their ways for visitors on July 1, with a 12-Hour Sale running from 10am until 10pm at Majid Al Futtaim (MAF) shopping centers across Dubai including Mall of The Emirates, City Center Deira, City Center Mirdif, City Center Al Shindagha and City Center Me’Aisem.

All taking an interest brands will lead advancements of up to 90 percent. Dubai Festival and Retail Establishment affirmed that more than 500 brands will partake just as just shy of 4,000 outlets.

The current year’s DSS will get in progress with first day of the season fireworks, projections and fountain shows at Burj Khalifa, The Palm Fountain at The Pointe and the Imagine show at Dubai Festival City Mall on July 1.

Also, DSS will allow inhabitants and guests a lot of opportunities to win prizes with pools and endowments available to anyone just as event driven proposals on schedule for Eid Al Adha and the yearly Back to School season.

Authorities have affirmed that all significant wellbeing and safety conventions, including social distance and the wearing of masks consistently, will be followed at DSS taking part locales.


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