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Tuesday, September 28, 2021

Dubai discusses strategies to make the city a better family center during the summer

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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) facilitated a virtual town hall meeting for industry partners.

The occasion gave an outline of the tourism sector and global travel updates and patterns, just as experiences into source markets, activities, campaigns and occasions intended to feature Dubai’s situation as the destination of decision for families in the summer.

The Summer 2021 Virtual Town Hall, managed by Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), is essential for the customary high level industry commitment started by Dubai Tourism to guarantee the whole business is consistently lined up with the marketing correspondences and campaigns committed to tourism development.

The gathering, gone to by more than 600 key executives from the hospitality, travel and attractions sectors, audited the advancement made by the business since the returning of the city to homegrown tourism in May 2020 and international sightseers in July 2020. It additionally explored the solid measures set up to safeguard the wellbeing and prosperity of occupants and guests.

During the gathering, it was noticed that the wide running advances taken by Dubai to effectively deal with the pandemic brought about the World Travel and Tourism Council (WTTC) granting the emirate the ‘Safe Travels’ stamp.

Dubai likewise dispatched its own consistence program, the DUBAI ASSURED stamp to confirm and perceive foundations across the tourism environment that have conformed to all safety conventions. A continuous countrywide immunization campaign has likewise positioned the UAE among the best five nations globally as far as by and large vaccine rollout.

The Town Hall gave a knowledge into Dubai Tourism’s heading and plans for Summer 2021, to empower partners to use and profit by the different marketing activities and guarantee the entire city is adjusted and ready to by and large exhibit Dubai as a diverse must-see family destination.

The new global marketing campaign, which will be dispatched in May, is pointed toward advancing Dubai as an appealing summer destination that offers families a variety of offerings and encounters to browse. The campaign will join the arrangement of initiations dispatched by Dubai Tourism across broadcast and advanced stages in key business sectors since the beginning of the pandemic to keep Dubai top of brain among global travelers when they plan their next get-away and position it as perhaps the safest city in the world to visit.

Members at the Town Hall were additionally given a blueprint of Dubai’s summer schedule of occasions including the much-anticipated Dubai Summer Surprises, the district’s greatest summer festival and the Eid in Dubai – Eid Al Adha festivities.


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