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Monday, September 20, 2021

Dubai’s ENOC Group will invest Dh250 million for its digital transformation strategy

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ENOC Group will invest Dh250 million from its by and large 2021 expenditure towards its digital transformation strategy.

2020 “made us re-evaluate our tasks and encouraged us to embrace creative measures to stay aware of the high speed transformation our area is going through,” said Saif Al Falasi, Group CEO, ENOC. “While increasing our market share remains a need, we are centered around strengthening our business to ensure we have the capacities to confront any future difficulties.”

In 2019, the company introduced activities under its more extensive strategy of enhancing its business streams. ENOC dispatched ‘Next’ , a gas pedal program that forms new digital ventures for business-to-business and shopper classifications, and introduced ‘Masar’; a digital transformation program that tries to totally incorporate every one of its divisions to upgrade efficiencies.

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