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Monday, December 6, 2021

Japan National Tourism Organization opened office in Dubai, first overseas presence in Middle East

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The Japan National Tourism Organization (JNTO) has opened its office in Dubai, its first abroad presence in the Middle East.

By 2030, Japan plans to draw in 60 million guests with a JPY 15 trillion consumption yearly.

In 2019, Japan saw a record big number of visitors from the GCC nations with 28,222 guests heading out to the Asian country, a 28.4 percent increment on the earlier year, and twofold that of the beyond five years.

As per an overview directed by the JNTO in six GCC nations from May to June 2021, roughly 30 percent of respondents addressed that they might want to go to Japan later on. Shopping, staying at resorts and hotels, and liking the bountiful nature were positioned among the most famous reasons concerning why they needed to travel to Japan.

Very nearly 40% of the respondents responded to that “I don’t know much with regards to Japan”.

The JNTO office in Dubai has been set up to develop request and attention to Japan as a key tourism objective.

“2022 is an important year for us, being the 50th anniversary of the establishment of diplomatic relations between Japan and the United Arab Emirates. By opening the JNTO Dubai office now, we aim to contribute to the further development of tourism exchange between Japan, the UAE, and the wider GCC,” said Tomoko Kikuchi, executive director of the JNTO Dubai Office.

“At the Arabian Travel Market Hybrid occasion that was held in May this year I was glad to hear from many travel services that they are eager to continue their excursions to Japan.”

The Japan Pavilion at Expo 2020 Dubai has drawn in a few visitors and regularly long lines of individuals holding on to enter the structure. The structure’s design is a three-dimensional expression of Japanese origami joining conventional Arabesque and Japanese asanohamotifs, just as a characteristic cooling framework fusing Arabic and Japanese techniques.

The next edition of the Expo will be held in Osaka, Kansai, Japan. “JNTO will be holding an event at the Expo to promote tourism to the country in collaboration with the Japan Pavilion as well as the authorities of Osaka Prefecture and Osaka City,” added Kikuchi.

The worth of Japanese direct interests in the UAE since the beginning of 2020 has added up to $4.01bn, a growth of 22.6 percent from 2015 until 2020. Japan is positioned 10th all around the world among the rundown of nations putting resources into the UAE, and eighth universally as far as non-oil exchange, which came to $8.95bn in the initial ten months of 2020.

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